603-1 Marketing Role and Governance
| Title: |
Marketing Role and Governance |
| Owner: |
Senior Director of Marketing |
| Last Update/Revision: |
07/31/2024 |
Policy: The Aspen Group, Inc. Marketing Team will provide Lead Generation, Email Marketing, New Product and New Program Communications, Website Management, Social Media Management, and Creative Services to Aspen University.
Purpose: This policy will ensure that advertising and other marketing communications are consistent, on brand, and effectively convey Aspen University's offers.